About Me

Thank you for visiting my website!

Look’s like you’d like to know more about me.

Well, named after the Rubik’s cube, my story has a colourful twist or two. Some of them you’re going to find out if we speak in person 😉 But safe to say, all things digital have always held a sway over me ever since I learnt to use computers (and take them apart). I’ve been building digital experiences since the days’ of Yahoo Geocities. Yet this continues to thrill me till date.

However, this is just the tip of the iceberg when it comes to my interests and talents.

My career has seen several twists in the tale. With an education in advertising and marketing I found my footing in advertising as a copywriter and grew to be a Creative Director. To go beyond my creative prowess and understand the rest of Ad Land, I delved into Account Management and finally Strategy, completing a wide spectrum of advertising functions. Yet I always have been and will be a digital creative at heart.  

Skilled with a twist

My career has been forged in one of the largest communication networks in India and the most awarded agency in APAC / Singapore – Proximity BBDO. I have honed the following skills  on leading brands like P&G, Mercedes-Benz and Pedigree while constantly looking to chase new ones. I have also had the privilege of working with Dentsu Singapore and collaborating with The Boston Consulting Group and PR company Idea Communications.

Piqued your interest? Do reach out if you want to collaborate or you have an opportunity you think I am the right fit for.


My hobbies and interests are a myriad mish-mash of creativity. I enjoy writing, art (drawing & painting traditional and digital)

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Need more details? Download my CV below.


Creative Direction

What I do best, compared to the rest. There is nothing that comes close to the joy in leading a multi-disciplined team in crafting new digital user experiences for clients, regardless of size or channel of the campaign.


  • Campaign ideation, planning & execution
  • UX – Information architecture, Protoyping, Content Strategy
  • Collaborating with art directors
  • Collaborating with technical team for functionality development

Copywriting & content creation

My way with the written word has long been my sole bread earner and fulfiller of my soul. Whether it is writing solo or writing as part of or leading a team of writers.


  • Long form content creation for portals, educational websites, product sites
  • Advertising copy for digital communications, direct mailers, animation scripts
  • Creating social media calendar content for brands
  • App conceptualisation and content creation
  • Game conceptualisation


Digital Strategy

Whether it is full-blown CRM strategy, social media campaign strategy or developing content driven websites and apps my strategy skills set ensure you have an agile game plan that matches a go-to-market strategy. 

  • Platform Strategy
  • Content Strategy 
  • User Personas
  • Consumer Journey mapping
  • Syndicated Research


Account Management

From being a creative that was entrusted with managing the client relationship to becoming a full-fledged senior regional account manager, this is a skill that works well for me in combination with my creative skills to deliver an edge that most other creatives don’t have.

  • Regional Account Management
  • Vendor finance management for key projects

Project Management

As part of a brand new digital team you are often tasked to wear multiple hats. Project management was one of them.


  • Resource allocation (direct reports/ indirect reports)
  • Vendor management / co-ordination