Stuff

VR Vigil swinging into action

A visual treat in the spotlight The Dutch national ballet allows you experience ballet like never before with this beautifully orchestrated VR video. If you’ve ever wondered what it’s like to be on stage with ballet dancers gyrating around you, look no further. This experience will help you develop an all new level of respect for

Perfection in a cup

A poem about how to make the perfect cup of tea in the morning, inspired by my Uncle instructions. Being in charge of tea estate’s, he knows his teas.

Pushing the button

What does India’s push for a panic button really mean and how will it pan out? Here are a few thoughts on this tech push that made the headlines this week.

The cult of Counterstrike

If there is one game that has truly caught on with the Indian masses it is Counterstrike. Having sold over 25 million copies abroad and taking the battle to earlier multiplayer market leaders, Quake 3 and Unreal Tournament, nothing has ever quite comes close in the Indian sub-continent. With multiplayer gaming part and parcel of

Mumbai Mysteries

  Why does Mumbai turn the other way? There’s an interesting trend one notices when driving anywhere in the city of Mumbai. Something that I

Advertising Boot Camp 2: The Brief

Advertising boot camp 2 the brief View more presentations from Rubik Azariah.

Getting greener

It’s not a new thing for a brand to tout the eco-friendly route. Truth be told, there are number of brands that have been jumping on this bandwagon recently. The Pals.in website by Suzlon pops to mind. The question that often plagues me, is whether the average Indian really cares? Take college students. They are

Senna

I recently got my hands on a copy of the 2010 documentary Senna that has won acclaim in the UK. The documentary revolves around Brazilian