Winning with words.
Rubik. The name says it all. Colorful, flexible with a twist or two. A Bachelor of Mass Media with an MBA in Marketing and IT, I combine a unique flair for writing with marketing strategy to help craft extraordinary digital experiences. A digital architect, I am no stranger to prototyping UX experiences. I’ve cut my teeth working on CMS like Wordpress & Joomla & managing CRM platforms. All this for R K SWAMY BBDO, Proximity Singapore and Dentsu across Creative, Account Management and Strategy roles respectively.
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Clients I've worked with
I've gathered a variety of experiences across the years covering a wide range of sectors, from turning superlative automobiles into stars to making chemistry fun for kids for a leading chemical company,. I have helped lead CRM programs for FMCG brands like P&G and Pedigree and helped produce creative communications for a slew of financial services and a fashion brand as well.
Check out some of the key projects I've worked on over the years.
Some of the skills I bring to the table.
UX & Information Architecture
I've worked with some marvellous clients and colleagues and here is what they think.
Rubik is brilliant at brand design with expertise in digital brand design. His out-of-the-box thinking helped us with innovative new designs for our digital platforms. He is very pleasant to work with and creates an atmosphere of trust which enables healthy exchange of ideas and inputs. He is extremely trustworthy both in terms of quality and timely delivery of projects.
The brief time that I worked with Rubik, we got on quite well. He is a thoughtful and engaging writer, and that shows in his communication writings. I've known him to examine carefully all that is presented to him, and he does meticulous research on a subject before he writes for it. The content he creates is therefore rooted firmly in reality, and is authoritative, while also being engaging. He has a very firm grasp of both grammar and vocabulary. He is also a good team player, and well suited to lead a content/creative team in his own right. My best wishes for his career.
As one of the founding members of the interactive team at R K SWAMY BBDO Interactive, he has been instrumental in its formation. He contributed with his skills as a copywriter which allowed us to win awards at IDMA and abby. He is highly organised and intelligent with a bend towards management and I can see him becoming a good manager sooner than later.
Reliable, hardworking with great project management skills. Even when flooded with work, he hardly misses his deadlines. Rubik is one of the few people I know who gives new digital ideas that stretches the technology team to come up with innovative solutions. He can bring together and work closely with Servicing, Design and Technology teams and thats a rare skill. I had fun working with Rubik, not just discussing strategies and Ideas but also executing campaigns.
I had the privilege of working with Rubik and he has always executed at a high standard with enthusiasm and commitment. As a Brand Design Director, he was a true pillar during any new campaigns. His ability to gather information and make strong business decisions was greatly appreciated. You could always count on Rubik for his judgment during the crucial times of a project. While working with him, I was always in respect regarding the creativity and innovation he brings - he has a knack for thinking outside box and turning vision from paper to reality.
RUBIK has grabbed hold of our projects, requested what he needs to do the job and delivered copy that truly shines. What surprised me was how quickly he gained the empathy required to understand how we work and the language clients need to be talked to in. Rubik is your man if you need copy that represents your organisation well and successfully.” Thanks for all your support Rubik...Thank you very much.