Crafting communications for the Mercedes-Benz Golf Trophy.
Get swinging they said.I have to be honest. I’ve never played golf. But I have watched a lot of golf movies. One of my favourite of all time is ‘The Greatest Games’ with a young Shia Labeouf. So when I was tasked with taking some of the weight off the shoulders of the mainline print team, I took a swing at it. Later this same work would go on to have digital iterations. So it was nice working at the lead end of the campaign with a bunch of mainline account managers and their lead copywriter.
This soon became a regular task for me, having successfully done it once. I went on to write EDMs for further editions of the Golf Trophy and covering the Golf Clinic. Even helping promote the same on social media. And I still hadn't stepped onto a golf course.