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Mercedes-Benz SLS AMG

Top Gear to Top Gun.

Every dream of racing pedigree takes flight with a brochure for the SLS AMG.

The Challenge:
The Mercedes-Benz SLS AMG is the fastest thing on four wheels from the Mercedes-Benz stable. The pride of the pack. A reincarnation of an age old legend, the new SLS AMG was ready for the nouveau rich who were taking to the Indian roads. Sales colateral was needed for a car that literally sold itself on the fly.
The Work
Project Diary

What it was like

While I have written quite a few pieces of copy for the Mercedes-Benz range of automobiles, right from their entry level hatch to the king of the mountain SUVs, there is nothing as sweet as being asked by the print team for a little help with the SLS AMG, brochure. Mercedes-Benz is known for their unique test drives and this particular one put drivers behind the revered SLS AMG, the sportiest offering from Mercedes-Benz on a race course in Germany. What I loved about doing this project was working with the print team, which was a change from my regular digital duties.