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P&G App

Raymond Banners
3rd August 2016
P&G Emailers
3rd August 2016
The final touch.

Delivering a pilot app for enabling in store sales & CRM for P&G brand Olay.

The Challenge:
P&G was looking for a new way to connect with its in-store consumers and help them understand their skin needs better. While competitive brands were doing this with printed sales kits with testers, P&G wanted to try to do this in a digital and interactive manner..
The Work
Project Diary

This app was a pilot project for P&G India. A first of its kind proof of concept that was to be used in-store. It was also one of the first Android tablet apps that were built at R K SWAMY BBDO at a time when flat wasn't in. At the end of the day, the app revolves around delivering a variety of content based on the permutation combinations of user inputs.


Key highlights


An Android design that worked on the first edition of the Samsung Galaxy Tab. It was supposed to take a picture of the user and help analyse their skin and help the sales person to identify the right product range for the customer through a narrative process where they engaged with the consumer on the spot.

Skills

Pitching

Copywriting

Creative Direction

Client Management

Project Management

Content Management

Information Architecture

Strategy

App Design

Art Direction

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