So you’ve decided to take the plunge and you are dolling out your CV at every agency that you have heard of (and some you haven’t). As a writer you want your CV to stand out from the crowd. To make it a personal statement like no other. The first job seeker has a tough task trying to get noticed without much relevant work experience to show. Often he or she is competing stiffly with people who have already put in a few years with an agency of some size or the others. Smashable recently showcased some really interesting CVs go have a look.
Some newcomers to Ad Land try their hand at making their own ads, picking brands they like, creating their own briefs and ideating. Definitely a good start. However don’t go for the big brands, try creating something for the smaller brands. As someone put it, a product that is as challenging as selling sand to the Saudis. Big brands already have fantastic campaigns working for them and your work will be benchmarked against this work. Risky business that. The social awareness stuff is always a good bet because you really need to create an ad that moves the person to contribute in some way. Get it right and you might move your interviewer to give you that elusive break.
What’s better is if you try to look at all the award competitions that are out there. No I don’t mean the Abby’s and Cannes. I am talking about those competitions that agency personnel under 30 can compete for. They come with tight briefs that are available on their websites. If you are out there trying to get your first copy job then try answering one of these briefs. If you are lucky, the person who is interviewing you knows about the competition and can use your ad as a benchmark for your creativity. There are even sites like Brand Potion.com which runs competitions.
I remember when I was sitting in copy class my old copy teacher Vijay Subramanian (who was at the time with Tribal / Mudra) narrated what his first CV was like. Apparently Vijay sent out one of those additional foot soles you get. On it he had scribbled something of the likes – I’ve got one foot in the door now how about letting the other in. An innovative approach indeed. I for one tried something quite simpler, I created an interactive power point that showcased my work along with a proper CV. Perhaps this was because I was an MBA student. Somewhat caught between two worlds. Today I am not quite sure how convincing that CV was, (I am much happier with what my CV looks like now) but I have to admit that it did get me a few calls. At then end of the day you will come up with your own way to make a statement. It could be the approach, it could be an overall theme that runs across your CV. Whatever it probably is the one advertisement you will write, whose result you can fathom for yourself.