These are exciting times for VR, especially when you can literally take a walk in the clouds with your favourite stars. In a bold and exciting new move Etihad is launching a virtual reality movie starring Nicole Kidman, set on one of their plush Airbus A380 double decker. Viewers can experience this aircraft first hand as the movie takes you through the plane. What I would have liked to see though is a better trailer. I think the one released was a bit of a lost opportunity to really get people watching.
E-Bay Virtual store
The world’s first virtual reality store by E-Bay and Myers is a brilliant concept. While it might not have the refined edges and scale and I am not too sure about the way the information architecture is structured I think the look, focus and navigate mechanism is an excellent system of trying to sort out complex structures. It reminded me of another Indian retail company that approached our agency wanting to make a virtual reality store run on a browser (since this was before VR became so mainstream. All in all, award winning stuff for the people who rolled this out.
The history of Mario
If you are a fan of the Mario series of Nintendo games, then scour the web for the VR experience of the history of this game. Akin to a virtual reality animated presentation you get to watch little Mario run and jump around as you see pictures of the popular titles of this series.
Now this is an interesting concept for a VR game. I do know that the frame rate and flicker problem in VR causes nausea while playing some games. I am curious though about what the sensation of motion like running while you are standing still really does for you though? This game eliminates that forward motion altogether by fixing your location and pinning you to another co-op player with some cool guns and swords. Looks like an interesting title to pick up, What I do observe from the video is that VR does require a considerable amount of movable space for you to play in. The guy almost takes out his tv screen with his waving motions.
The virtual reality race is really catching on. After a mad sprint between the Oculus Rift, HTC and Sony, the VR headsets are finally set to be hitting the shelves. I first blogged about the Oculus in 2012, so you can understand the hype that comes along with such a wait. While a lot of marketers were quick to try to be the first out there with immersive experiences, having signed up for early development kits, from what I’ve seen there are very few experiences that really harness this new medium and demonstrate this as a compelling story telling experience. While the best is yet to come, here are some thoughts on how you can make your VR experience an engrossing one.
Immerse them in interactivity
At present these virtual reality headsets do seem to be focussed on gaming. From what I hear, the most immersive of gaming experiences for virtual reality is Eve Valkyrie. A first person space flight sim, the internet and most gaming magazines seem to agree that this is a title you should be picking up to experience VR. The reason why VR is so ideal for gaming is due to the added ability of being able to trigger actions that are similar to cut scene events based on where the player is looking. This is nothing new to gaming and has been used really well in games like Fear where gamers catch glimpses of a shadowy apparition just from the corner of their eye when they pan around and look. Only possible with a triggered event, otherwise the player might miss it altogether by looking the wrong way. This level of interactivity is currently absent from video. While gaming till date has been like looking through a window into a virtual world, VR just pushes players a little further with a wrap-around experience.
Get those heads turning
That brings us to the crux of the problem of this new age of virtual reality story telling. Ever since we started consuming content on television we have been so conditioned to consuming content from one perspective. Don’t get me wrong. Movie makers for generations have been keeping things interesting with different camera angles and techniques, but the viewer who has consumed the content always does so head on, seated right in front of the screen. Our eyes have been trained to take in what’s happening head on, we’ve never been assailed with content that’s going to be creeping in at the very periphery of our sight (which is 60 degrees on either side of your main focus area). The first hurdle for VR experiences is simply to get people to turn their heads and work those neck muscles and look where we want them to look. You can imagine a lot of games are going to start with training missions that make you look around you to get into the flow.
Tell them where too look
Once you do get your audience to start looking around the question becomes where are you supposed to look? How do you hand-hold a viewer’s gaze in a non-obtrusive manner? It is here that we see an entire new level of story-telling cues that are necessary. We need to be able to tell a story that not only spans 360 degrees but the entire hemisphere (and in some case the entire sphere). Why? Because your audience could miss the important story elements and be looking at something utterly unimportant. Every element needs to work with the main focal point, driving people to look where they should be looking, while the Easter Eggs are tucked away in nooks and crannies for that second time around. The most common way to do this in gaming is the follow your sidekick routine. Events happen that are just off your sidekick’s shoulder. Very rarely will you be expected to do a 360 degree turn.
Don’t lose out on the little things
Imagine you have a 360 degree video experience where you have seeded your product cleverly into the environment, but your audience fails to notice. Is it a big deal? Yes and no. On one hand you could argue that if the experience is catchy enough they are going to want another look. This means more views of your video right? On the other hand, what if the experience is a one shot like an in-store installation and the viewer walks away without the key messages, it’s a lost opportunity.
So while having the key focus area is a no-brainer, the challenge is to ensure whatever is happening across the rest of the scene reacts to the key focus area. The advantage of video is the ability to force viewers on a specific pre-defined track. This is best demonstrated in the Quantico VR experience for Lexus. What needs to happen is that everything off the beaten track or main story line needs to cleverly signpost back to the main story. So for example in the Qantico video how would the crowd react to a person sprinting in a club. On a side note, the final frame in a 360° experience needs to have more than one sign post, because you just might miss the sign off or have to unnecessarily crane your neck or ipad to find it.
Sounds that take you a step further
One way of achieving 360 degree story telling cues is surround sound. Most VR sets come with built in headphones or can be paired with external ones. Hearing an audio cue in the form of dialogue or sound effect from a surround sound setup could give that little touch to focussing your attention in the right area. The popularity of VR is bound to see new technologies in surround sound develop. Or the rise of existing ones such as hypersonic sound systems. These are sound systems that can beam an audio signal to your ears so that only you hear it. Think you’ve been hearing voices? Could be someone is using this tech on you already.
The perils of posture
The second screen phenomenon was triggered with the mass proliferation of tablet computers such as the iPad and smart phones getting bigger. While it is not uncommon for a viewer to be looking at two different screens, VR does pose its challenges. The best way so far to experience VR is standing up or sitting on a swivel chair. I think standing up will be less nauseating an experience. But this also means that if you tuned into a 360 degree video while you were on your bed, you really need to squirm around to point your iPad in the right direction. Orientation then becomes key. True you can go for the manual pan option which kind of kills the effect of a 360° video that syncs with the iPad gyroscope.
Get ready for full body experiences
The final hurdle is to really digitise your body into the environment. The weirdest thing so far is the phenomenon of floating hands that I notice in a lot of VR experiences. This is because while some headsets come with dedicated controllers that can capture the position of your hands and gestures, the rest of your arms and body is left out. You need to have virtual limbs that can seamlessly interact with your hand gestures. Also most 360 degree videos and experiences allow motion across the entire hemisphere. In real life this isn’t so with our own heads. There’s only so much you can look up or look down. And you definitely don’t get the feeling that your head is floating above your body as if you were the headless horseman like in the Qantico video when you try to look at the ground. Still the technology is not too far off. Technologists will possibly be able to capture this data with smart clothing, the kind that is being developed for athletes. Currently these are vital body stats, but I am sure motion and muscle movements can be captured as well. There are currently smart shirts that can detect what muscles are being put to work during your work out. The next leap is a short one. The result could be the kind of VR we dreamed off when we watched the movie The Lawnmover Man or even the cartoon series The New Adventures of Johnny Quest. VR that will react and adapt to you. Let’s say your smart shirt detects your heart is racing, the VR story you are on might take a tangent to let you relax a bit.
Ready for VR at home?
The final most challenging hurdle of VR is adoption. Most home PC’s just don’t have the necessary specifications to run VR. You are going to have to upgrade them. I’m sure that manufacturers will be rolling out VR ready PCs as a USP in a few month’s time. Even Sony is revamping its PS4 with a more processing power before the launch of the PS5. Something to be considered since Sony’s VR solution has its own processing box that needs to be plugged into the console. Personally I am going to wait till VR becomes both lighter on the machines and lighter on the head (look at some of those headsets people!). Also by then with strides being made in flexible displays I think the whole issue of still seeing some black edging in your periphery will be things of the past. I think the third generation of any tech is always a kind of sweet spot to jump on the bandwagon.
The VR checklist
So you are raring to go to craft a VR story. Here are a few thoughts on how to make it memorable.
Pick and establish the default focal angle, don’t have your viewers turning in circles again and again (since most VR headsets are wired still). Just right would be a slight left to right and up and down motion, but too much of this will tire your audience out quickly (VR sets aren’t as light as you would like).
Have cues that are both visual and aural that guide people to look in the right direction
Seed the setting with enough interactive and interesting elements around the protagonist that add on to the story and interact with the viewer’s gaze. At the same time not detracting from the story’s main focal point.
Create a visual marker that allows viewers to reorient themselves to the position they began in
Avoid railroading the viewer at high speed on a pre-defined path too often, it will leave them dizzy.
Think of new perspective. Low down or high up, these are things that will make VR come to its fore. For example it’s never been easier to understand what it would be like in the shoes of a Hobbit with Gandalf towering over you.
So you’ve managed to script a story with the right audio and motion cues that drive the user through your tale, what’s next in the world of VR story telling?
Annotated virtual reality videos. It’s bound to happen and possibly a way to control both storyline and add interactive elements.
Videos in videos. I am sure this can be faked right now but it is possible to have interlinked YouTube videos that feature in the environment. I’m thinking ads that can be swapped in and out. Fake news commentary or how-to videos that can be updated on the fly by just uploading a new video to a YouTube channel.
Immersive real world experiences. This is happening already. Similar to play acting or immersive theatre where you as the audience play a part in the story, you will see more and more experiences that make VR part of a large experiential whole. Take Virtually Dead for example which was featured on BBC’s Click Online recently. A play enactment of a Zombie apocalypse like story which sees the audience take part in a VR enabled training scenario.
Whatever the way you choose to use VR, what remains true is that there’s going to be a growing need of a new breed of script writers and copywriters who provide the inspiration for bringing such experiences alive. This is literally story telling at its finest from every angle.
I first heard about the Oculus Rift from a friend of mine, who had put up a post on Facebook. Now the post had no description about what the Oculus Rift really was, yet being a fellow gamer, I decided to look it up. We’ve all seen virtual reality headsets in movies. Some of the famous ones that come to mind is Keanu Reeves in Johny Mnemonic and Michael Douglas in Disclosure. The Oculus Rift, ties todays hyper-real games to what for the better part is a virtual reality headset to use by plugging it into your PC.
The Oculus Rift is the brainchild of John Carmack from id Software, the creator of the all famed computer game – Doom. As a proof of concept Carmack has introduced the Oculus Rift developer kit that includes the headset and a bundled version of doom. They say seeing is believing, though I haven’t seen it yet, I am quite the believer.
However, this by far is just the beginning. If you think about this and marry this technology to some other existing technology, the results are exciting. For example, what if you could have a wireless Oculus rift and combine it with a Sony Play Station Move controller or the X-Box Kinect. Not only would your perspective be rendered perfectly in virtual reality, so would your gestures. That would really make for an immersive experience.